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ARDAdvantage: A Better Insurance Structure for Well-Run Resorts

Best-in-class resorts are rarely rewarded in today's property insurance market. Even with strong risk management and favorable loss experience, well‑run organizations are too often priced and treated just like everyone else.

To change that, ARDA has partnered with Aon and Gregory & Appel—world‑class insurance brokers with deep resort and hospitality expertise—to build ARDAdvantage, a property insurance captive designed specifically for strong, well‑managed resorts. Together, they give high‑performing ARDA members a clear path into a captive structure that can:
Start with a quick assessment to see where you stand.
Save on Premiums
Zero Capital Calls
Stability in Any Market
Strength in Numbers
Risk Management Support Included
No Obligation to Explore
Save on Premiums
Zero Capital Calls
Stability in Any Market
Strength in Numbers
Risk Management Support Included
No Obligation to Explore

What ARDAdvantageHas To Offer

The ARDAdvantage Insurance Captive is an association-sponsored, ARDA-capitalized group captive, developed for well-run resorts.

Turn Performance Into Pricing

ARDAdvantage rewards resorts for the risk management work they're already doing, instead of pricing them the same as everyone else in a hard market.

Built for Resorts, Not Retrofitted

Standard commercial property policies are built for generic risk. ARDAdvantage is built specifically around resort, timeshare, and HOA exposures from the ground up.

A Program That Holds Up in Hard Markets

Traditional insurance pricing swings hard when the broader market tightens. ARDAdvantage gives members a more predictable, stable alternative.

Strong Resorts Get Stronger

Membership comes with more than coverage. It comes with structured support to sharpen the risk practices that qualified you in the first place.

The Power of a Best-in-Class Peer Group

ARDAdvantage pools the collective strength of ARDA's top-performing members, giving individual resorts leverage they couldn't access on their own.
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ARDAdvantageis the right Choice For You

Best‑in‑class resorts are rarely rewarded in today’s property market. Even with strong risk management and solid loss performance, many ARDA members still face higher premiums, inefficient structures, and growing exclusions.

ARDAdvantage wasbuilt to close that gap.

Unlike traditional group captives, which typically require members to put up capital and risk assessments, ARDAdvantage is association‑sponsored and ARDA‑capitalized:
Traditional Group Captive vs. ARDAdvantage

Who is ARDAdvantage?

ARDAdvantage is built through a partnership between Aon, Gregory & Appel, and the American Resort Development Association (ARDA), brought together to solve a problem the traditional market wasn't solving: rewarding best-in-class resorts for the risk management work they're already doing.

From a risk manager's perspective, ARDAdvantage can be evaluated just like any other insurance company option:
In practice, joining ARDAdvantage looks and feels like adding another carrier to your marketing spreadsheet, not like building and running your own captive.

Aon and Gregory & Appel serve as the strategic risk partners guiding resorts through the program, from initial review to placement.

Key Advantagesfor leading resorts

ARDAdvantage Insurance Captive

FrequentlyAsked Questions

An insurance captive is a licensed insurance company that is owned and controlled by the businesses it insures. Instead of paying premiums to a traditional insurer, participants pool risk and share in underwriting results.

ARDAdvantage is an association-sponsored, ARDA-capitalized group captive built through a partnership between Aon, Gregory & Appel, and the American Resort Development Association (ARDA). It's designed specifically for high-performing resorts that aren't being rewarded for strong risk management in the traditional insurance market.

Traditional group captives typically require members to contribute upfront capital and potentially fund losses above the loss fund through assessments. ARDAdvantage is fully funded by ARDA. There's no upfront capital requirement, no member assessments, and no open-ended capital calls. 

The resort and timeshare industry has:
  • Predictable, recurring operations
  • Large, diversified property portfolios
  • Shared risk profiles across owners/operators
  • Strong data on claims trends (property, liability, weather events)
This makes it ideal for a structured risk financing solution.
  • Cost Stability: Reduced volatility vs. commercial market cycles
  • Potential Profit Participation: Underwriting gains returned to members
  • Tailored Coverage: Policies designed specifically for resort operations
  • Improved Risk Management: Incentivizes best practices across members
  • Access to Reinsurance Markets: Often at more favorable terms
Typical coverages include:
  • Property insurance (including catastrophe layers)
  • General liability
  • Cyber liability
  • Business interruption
  • Workers’ compensation (in some structures)
  • Specialty risks unique to resorts (amenities, guest activities, HOA exposures)
  • Resort developers and operators
  • Vacation ownership companies
  • Hospitality groups with significant resort exposure
  • Affiliated entities (management companies, HOAs, etc.)

Aon is a global professional services and insurance brokerage firm, serving as the lead risk partner and preferred captive partner for the ARDAdvantage program. Gregory & Appel is an insurance brokerage firm that works alongside Aon as a strategic risk partner, helping guide resorts through the program from initial review to placement. Together, they bring the underwriting, placement, and risk management expertise behind ARDAdvantage's structure.

Participation begins with a no-obligation review of your current property program and loss history. This review helps determine whether your resort is likely to qualify and how an ARDA captive-backed placement compares to your current insurer and other market options.

Members gain access to specialized risk management and claims support. Participation also connects you to a geographically diverse portfolio of best-in-class resorts, which supports stronger pricing, capacity, and long-term market stability for everyone in the program.

Have Questions?

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Testimonials

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join the ARDAdvantage Insurance Captive and start saving money without sacrificing coverage.

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Managing Director
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Business Owner
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Senior Manager
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Finance Director
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Marketing Director
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HR Director
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