Problem Solved will keep your site optimized.
Problem Solved will identify the keywords your target audience uses when searching for your products or services. Our SEO specialists will then take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.
Case Study: Conquer HA
Conquer HA contacted Problem Solved to create an aggressive traffic building campaign with the goal to replace the expensive 'pay per click' traffic with visitors generated from 'organic' search results. On the project start date, the ConquerHA website was virtually buried in the search results, and was receiving almost all of its traffic from paid ad words.
At the outset of this project, it was determined that an overhaul of the underlying structure of the site would be necessary in order to properly optimize the content, both for maximum search results and to increase conversions once visitors arrived at the site. The decision was also made to take advantage of this overhaul to completely refresh the look and feel of the website. An entirely new site was created to reflect a strong, modern message that truly resonated with the client. Copy was rewritten to engage and inform visitors, and Problem Solved conducted a complex analysis to find the best keywords and phrases to reflect what the target client base was searching for.
The newly designed and optimized Conquer HA website quickly moved to page one of the Google search results for this company's most important keywords. In fact, the Conquer HA site now receives more organic search engine traffic than it had previously received from all paid and organic search traffic combined. This traffic also results in a much better conversion rate. As a result, paid traffic is no longer necessary.
