{"id":11884,"date":"2015-07-15T12:00:00","date_gmt":"2015-07-15T16:00:00","guid":{"rendered":"https:\/\/www.arda.org\/?post_type=resource&p=11884"},"modified":"2026-03-31T12:36:40","modified_gmt":"2026-03-31T16:36:40","slug":"us-next-generation-study-2015-ed","status":"publish","type":"resource","link":"https:\/\/webdirectms.com\/arda\/research-library\/us-next-generation-study-2015-ed\/","title":{"rendered":"Next Generation Study, 2015 Ed."},"content":{"rendered":"","protected":false,"raw":"\n\n

This research was sponsored by the AIF and conducted by Leger to gain a deeper understanding of the vacation habits among those who represent the \u201cNext Generation of Timeshare Prospects.\u201d <\/p>\n\n\n\n

Interviews were conducted online with 2,438 respondents between February 27 and March 11, 2015, with a median length of 32 minutes, among Millennials (23-33 years of age), Younger Generation X (34\u201344 years of age) and Older Generation X (45\u201354 years of age).<\/p>\n\n"},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":11888,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"resource_topic":[41],"class_list":["post-11884","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_topic-owners-report"],"acf":{"download":{"ID":11886,"id":11886,"title":"2015-next-generation-study-full-report","filename":"2015-next-generation-study-full-report.pdf","filesize":2716172,"url":"https:\/\/webdirectms.com\/arda\/wp-content\/uploads\/2026\/03\/2015-next-generation-study-full-report.pdf","link":"https:\/\/webdirectms.com\/arda\/wp-content\/uploads\/2026\/03\/2015-next-generation-study-full-report.pdf","alt":"","author":"15","description":"","caption":"","name":"2015-next-generation-study-full-report","status":"inherit","uploaded_to":11884,"date":"2026-03-31 16:31:21","modified":"2026-03-31 16:31:21","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/webdirectms.com\/arda\/wp-includes\/images\/media\/document.png"},"executive_summary_download":{"ID":11887,"id":11887,"title":"2015-next-generation-study-executive-summary","filename":"2015-next-generation-study-executive-summary.pdf","filesize":1130957,"url":"https:\/\/webdirectms.com\/arda\/wp-content\/uploads\/2026\/03\/2015-next-generation-study-executive-summary.pdf","link":"https:\/\/webdirectms.com\/arda\/wp-content\/uploads\/2026\/03\/2015-next-generation-study-executive-summary.pdf","alt":"","author":"15","description":"","caption":"","name":"2015-next-generation-study-executive-summary","status":"inherit","uploaded_to":11884,"date":"2026-03-31 16:31:36","modified":"2026-03-31 16:31:36","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/webdirectms.com\/arda\/wp-includes\/images\/media\/document.png"},"infographic_download":false,"custom_download_confirmation_title":"Download the Full Report","custom_download_confirmation_message":"Thank you for downloading this report! Visit our library to download more industry-leading research."},"yoast_head":"\nTimeshare Industry Reports | Next Generation Study, 2015 Ed.<\/title>\n<meta name=\"description\" content=\"This report presents findings from an online survey of 2,438 timeshare prospects.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timeshare Industry Reports | Next Generation Study, 2015 Ed.\" \/>\n<meta property=\"og:description\" content=\"This report presents findings from an online survey of 2,438 timeshare prospects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webdirectms.com\/arda\/research-library\/us-next-generation-study-2015-ed\/\" \/>\n<meta property=\"og:site_name\" content=\"ARDA | American Resort Development Association\" \/>\n<meta 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